Have you ever pondered turning your TikTok artistry into a stream of income that actually means something? If so, you’ve stumbled into the right digital dominion. In response to the widespread outcry about stingy payouts from its erstwhile Creator Fund, TikTok has launched the Creativity Program — a refined monetization framework intended to reward creators who deliver longer, original, and captivating content. But there’s a twist: your videos must transcend the 60-second mark to even be considered. Let’s crack open the vault and explore every detail — from who qualifies to how you can embed yourself into this upgraded ecosystem, along with other income avenues tied to your TikTok presence.
What Is the TikTok Creativity Program Beta?
Unveiled in February 2023, the TikTok Creativity Program Beta was born as a remedy for the Creator Fund’s shortcomings. Many creators bemoaned the fund’s stingy payouts, sometimes earning a mere $20–$30 per million views. Fast-forward to December 2023, and TikTok officially phased out the Creator Fund across the U.S., U.K., France, and Germany, replacing it with this newly minted initiative.
Those already enrolled in the Creator Fund were given a gateway to transition into this new model. According to TikTok, this shift could magnify earnings by up to 20 times.
📌 TikTok Newsroom – Creativity Program Launch
Who Qualifies for the TikTok Creativity Program?
The prerequisites for joining the Creativity Program are somewhat reminiscent of the Creator Fund, but with one critical evolution:
- Must be 18 years or older
- Minimum of 10,000 followers
- At least 100,000 valid video views in the last 30 days
- Must produce videos longer than 1 minute
This emphasis on long-form content marks a significant shift from TikTok’s origins in fast, digestible clips. But this move is no accident — TikTok claims that deeper, narrative content could bring in up to 20x the Creator Fund’s income.
📌 TikTok Help Center – Creativity Program Beta
Evolution of the Program: From Trial to Titan
Initially, the Creativity Program was invite-only, rolled out to a select group of creators for early testing. Requirements included:
- Age 18+
- At least 100,000 authentic views in the prior 30 days
- High-quality videos that stretch beyond 60 seconds
Thanks to strong early results, the program quickly evolved from a pilot into a core monetization mechanism within TikTok’s platform.
TikTok Creativity Program vs. Creator Fund: What Sets Them Apart?
While both models share fundamental qualifications:
- Must be 18+
- Own 10,000 followers
- Clock 100,000 views in 30 days
They part ways dramatically in two areas:
- Video Duration: Creativity Program demands long-form videos; the Creator Fund accepted short clips.
- Payout Potential: The Creativity Program can allegedly increase your revenue up to 20x compared to what you’d earn via the Creator Fund.
📌 TikTok Monetization Overview
Creator Rewards Program: Eligibility Snapshot
To plug into TikTok’s Creator Rewards track — an extension of the Creativity Program — ensure you satisfy the following:
- Be 18+
- Maintain 10,000 or more followers
- Have achieved 100,000 valid views over the past month
- Use a personal (not business) bank account
- Follow TikTok’s Community Guidelines
- Reside in one of these countries:
- United States
- United Kingdom
- Germany
- France
- Brazil
- Japan
- South Korea
How to Join the TikTok Creativity Program Beta
If you’re already part of the now-retired Creator Fund, you can shift gears by:
- Opening the TikTok app and navigating to your profile
- Tapping the menu and going into Settings
- Selecting Creator tools → then Creator Fund
- Scrolling down and hitting Switch
⚠️ Note: This switch is permanent — once you enter the Creativity Program, you cannot return to the Creator Fund.
📌 TikTok Support – Join the Creativity Program
How to Apply for the Creator Rewards Program
Ready to level up? Follow these steps:
- Open your TikTok profile
- Tap Creator options → then go to Creator Fund
- Select Creator tools, then hit Creator Rewards Program
- Wait up to 3 business days for TikTok’s decision
Whether you’re a storytelling savant, a niche content wizard, or a rising star, the TikTok Creativity Program may very well be your golden ticket. Just make sure your content resonates, your followers engage, and your videos last — because depth now pays dividends.
